Assignment for mujjo.com

3 Best Marketing Tips For E-COMMERCE

PROBLEM

Lack of structure in the home page. Decreased conversion rate. After the research, I realised that users leave the website too soon and they don't convert the way founders want.

SOLUTION

Improved conversion rate making the online store more interactive and easy to use. Create more personal experience, telling an engaging story about the founders and the team.

MY RESPONSIBILITIES

This was an assignment for Mujjo.com. I worked with the founders to collect more data and improve the existing user experience.

DURATION

March 2020

TOOLS

Adobe XD, Photoshop, Miro

Prototypes

I designed a landing page for the e-commerce platform Mujjo which included three main features such as transparency of the shipping costs, user-generated content and storytelling.

1. TRANSPARENCY - SHIPPING COSTS

‘It’s nice when unexpected fees and special delivery costs are disclosed early in the shopping process to avoid losing customers.’ - Nielsen Norman Group, world leading consulting firm in User Experience.  

2. USER GENERATED CONTENT -  CAROUSEL

I’ve noticed you have a great content on Instagram but unfortunately it’s not integrated in your eCommerce. There is not even an icon.  So I decided to create a prototype for the homepage. This user generated content is in the form of a carousel.

3. STORYTELLING - TRAVELING SPIRIT

Your team has a lot of great stories to tell. In your presentation video you talk about traveling to China and the way you build friendship with locals who are now your business partners and customers. 

I think this story is very personal and valuable. It would be nice to include that in your brand storytelling. It reflects well the story about travel accessories.

Storytelling is extremely important for the premium and luxury brands. When I worked at Louis Vuitton I was able to sell products not only because of a great quality goods but also because of the story/history  behind them.